The Apex School of Scent
The Perfume Guide
EDP, EDT, notes, sprays and pulse points — everything you need to wear fragrance with confidence, explained simply.
Strength & Staying Power
EDP, EDT & the rest, decoded
The letters on a bottle tell you how much perfume oil it contains — which decides how strong it smells and how long it lasts.
Parfum
Extrait de Parfum
The richest and most concentrated form. A dab is enough — it sits close to the skin and unfolds slowly all day.
EDP
Eau de Parfum
The sweet spot for most people: strong, long-lasting, but not overwhelming. Every Apex perfume is an EDP.
EDT
Eau de Toilette
Lighter and fresher. Great for daytime, office and hot weather — expect to reapply by evening.
EDC
Eau de Cologne
A light splash of citrusy freshness. Think of it as a refreshing pick-me-up rather than an all-day scent.
EDF
Eau Fraîche
The lightest of all — mostly water with a hint of fragrance. A gentle mist for a quick refresh.
The Note Pyramid
Top, heart & base notes
A perfume is a story in three acts. It doesn't smell the same at hour one as it does at hour six — and that's by design.
Top Notes
First 15 minutes
The first impression — bright, fresh and volatile. Citrus, fruits and light herbs live here. They grab attention, then gracefully bow out.
Heart Notes
15 min – 4 hours
The soul of the perfume. Florals, spices and green notes emerge as the top fades and define the fragrance's true character.
Base Notes
4 hours onwards
The lasting memory. Woods, musk, amber and vanilla anchor the scent and linger on skin and clothes long after.
Tip: never judge a perfume by the first spray. Wait 30 minutes for the heart to appear — that's the scent you'll actually live with.
The Golden Question
How many sprays?
2–3
Office & close quarters
Wrists and chest. Present, but polite — your scent should be discovered, not announced.
3–5
Everyday & evenings out
Add the neck and behind the ears. The classic routine that carries you through the day.
5–7
Weddings & open air
Outdoors, scent disperses fast. Add clothes and hair so your trail survives the breeze.
These are for an EDP like ours. With a lighter EDT, add a spray or two; with a Parfum, subtract.
Maximum Effect
Where to spray
Aim for pulse points — the warm spots where blood flows close to the skin. Heat is what pushes scent into the air around you.
Wrists
One spray each — and don't rub them together, it crushes the notes.
Neck & behind ears
Warm spots that project scent with every turn of your head.
Inner elbows
A hidden pulse point that releases scent as you move.
Chest
One spray under your shirt creates a personal scent bubble.
Hair & clothes
Fabric and hair hold scent longest — mist from 20 cm away.
The spray-and-walk
Mist 2–3 sprays into the air and walk through the cloud for a soft, even all-over veil.
Wear It Like a Pro
Six rules of scent
Never rub your wrists
Rubbing generates heat and breaks down the delicate top notes. Spray and let it settle on its own.
Moisturise first
Perfume clings to hydrated skin. Apply an unscented lotion before spraying to add hours of longevity.
Spray clothes carefully
Fabric holds scent for days, but always test on an inside seam first — oils can stain delicate fabrics.
Store cool & dark
Heat, light and humidity degrade perfume. Keep bottles in a drawer or cupboard — not the bathroom shelf.
Match the season
Fresh aquatics and citruses shine in summer; warm ambers, vanillas and woods bloom in winter.
Less is more
You go nose-blind to your own scent within minutes. If you can barely smell it, others still can.
Now put it into practice
Every Apex perfume is an Eau de Parfum — the ideal balance of strength and longevity.
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